Media kit for tourism boards and brands
From viewers into visitors.
We’re Georg and Tara, a filmmaking family currently based in the Dolomites. We don’t make ads. We take your audience on a real adventure through your destination, and they come out the other side wanting to go.
YouTube subscribers
Long-form documentary films
Festival awards, including ITFFA Africa and Finisterra Brazil
Lifetime views across 50 films
Story, not advertising
People skip ads. They finish stories.
The difference between being sold to and being invited.
Audiences know within seconds when they’re being sold to. A story is different. When viewers join us on a genuine adventure, the destination isn’t the pitch. It’s the place where everything happens.
An ad says
“Come to the Azores. It’s awesome.”
Viewers recognize the sales pitch instantly. They skip it, scroll past it, and forget it.
We say
“Join us on our adventure through the Azores.”
Viewers come along for the ride. By the end they don’t feel sold to. They feel like they’ve been there, and they want to go for real.
The work
See what we make
Every film is shot, graded and mixed by us. These are the latest from the channel.
From viewers into visitors
How a film turns into a trip
Three steps. No sales pitch.
I
They watch
Each film plays like an episode of a Netflix documentary series: shot like a feature, with real stakes, humor and a story arc that keeps people watching to the very end.
II
They connect
Real setbacks, real people and our family’s own humor build an emotional bond, with the film, with us, and with your destination.
III
They go
Your destination stops being an ad they once saw and becomes a place they feel they already know. That’s when viewers become visitors.
Audience
Who’s watching
Straight from YouTube Studio.
A global audience of curious, adventurous travelers, most of them between 25 and 44, who choose to spend their evening on a long documentary rather than a quick clip. Ads get seconds. Our films get minutes.
566K
Average views per film
7 min 52 sec
Average watch time per view, last 28 days
64%
Of recent viewers are aged 25 to 44
Where they watch
United States
19.3%
India
13.5%
United Kingdom
6.1%
Indonesia
5.2%
Australia
4.9%
Top countries by views, last 28 days. Lifetime, India, the United States and Indonesia lead, with Kenya and the UK close behind.
How old they are
18 to 24
16.3%
25 to 34
43.5%
35 to 44
20.3%
45 to 54
8.6%
55 and over
7.9%
Share of views, last 28 days. Women make up 28% of recent views and 34% of recent watch time, and that share is growing.
Case study
Ecuador Tourism Board, 2023
We ran Ecuador’s entire 2023 national tourism campaign, carrying one storytelling voice from the first idea to the final films, from the Amazon to the Andes. Viewers stayed with the Ecuador films for an average of more than 7 minutes.
2.7M
Views across three Ecuador and Galápagos films
45.3K
Times the films were shared
329K
Hours watched
251K
Views from inside Ecuador itself
01
Creative concept and story strategy
02
Production on location across the country
03
Finished films for campaign distribution
The Ecuador films
Viewers didn’t just watch. They liked the films nearly 85,000 times, shared them more than 45,000 times, and over 46,000 subscribed to follow where we went next.
Galápagos
These Islands Are Unlike Anything on Earth
1.14M
views
Mainland Ecuador
Ecuador Invited Us!
803K
views
Mainland Ecuador
Ecuador, Not What We Expected!
766K
views
The Indonesia films
Viewers liked these films more than 266,000 times, shared them over 60,000 times, and 142,000 subscribed along the way. Our newest, released in July 2026, passed 1.9 million views in its first month.
Mentawai Islands
96 Hours Living with an Island Tribe
4.98M
views
Across Indonesia
Indonesia Makes Us Feel Alive!
2.27M
views
Sulawesi
3 Days Living with an Underwater Tribe
3.30M
views
In their words
They watched. Then they booked.
Real comments from viewers under our destination films. This is what happens when a story lands: people stop scrolling and start planning.
“
@mahtin
On our Bhutan film
Award winning films
Recognized at international tourism film festivals
Recognized far beyond YouTube.
Our films have won 18 awards at festivals including the International Tourism Film Festival Africa (ITFFA 2025 & 2026), Finisterra in Brazil (2026) & Finisterra Portugal Film Art & Tourism Festival(2026). Three of the winners:
Tibet
Award winner
What Is Tibet Really Like?
384K views on YouTube
Bhutan
Award winner
Inside the Himalayan Kingdom of Happiness
1.09M views on YouTube
Namibia
Award winner
We Drove 1,938 km Across Africa’s Emptiest Country
631K views on YouTube
Partners and clients
Trusted by destinations and brands
Instagram · @letsgofernweh
The journey, every day
Between films, our community follows the journey day to day on Instagram. It’s a different audience from YouTube: almost half are women, and 70% are aged 25 to 44.
Followers
Views in the last 90 days
Women in our audience
What we create for you
From a single film to a full campaign
Every project is built around your destination or brand.
Destination campaigns
A national or regional campaign, run end to end from the first idea to the finished films.
Feature films
A dedicated documentary episode on Fernweh Chronicles, built around your destination, property or brand.
Behind the scenes
A companion episode on Fernweh Unpacked, our second channel, showing how the film was made.
Hosted group trips
Small group journeys we lead in person. In 2027: Morocco, Nepal and Bhutan, Tanzania and Zanzibar.
UNSCRIPTED workshops
Immersive filmmaking workshops hosted in your destination, bringing creators who film it too.
Footage licensing
Cinematic footage and stills for your own channels, campaigns and events.
Work with us
Let’s film your story.
Tell us about your destination, property or brand and we’ll come back with ideas within a few days.
Georg Beyer and Tara · letsgo@fernwehchronicles.com · Brixen, South Tyrol, Italy
